The main difference is obvious, freelancers function as independent consultants. They are usually self-employed and their customer base is often localised, although in theory freelance SEO’s can work from anywhere with customers from anywhere. Search Engine Optimization agencies provide similar consultancy services but they have a large team. The size of a search engine optimization agency will vary from anything from a few people to hundreds. Search engine optimization agencies often offer other online advertising services such as web design, pay per click advertising or display advertising Andes.
Agencies have higher prices like offices and sales groups, finance departments and account managers. Most salespeople work independently from home offices making their overheads significantly lower. Most agencies that a freelance SEO’s cost their job hourly or on a day rate and The actual Search Engine Optimization procedure which agencies and freelance consultants follow is usually quite similar. There is a fairly well developed best practice procedure for optimising a site which usually looks something like:
- Keyword research
- Technical optimisation
- On site optimisation
- Link building
Terminology and the specifics of every part of the procedure will vary from Agency to agency and consultant to consultant but most will stick to this formula by and large. Some freelancers may concentrate on a specific part of the search engine optimization process like link building but most are all rounder’s who can complete all areas of the procedure. The largest difference with an agency is probably the degree of accounts management involvement which could be helpful for larger campaigns with large brands.
The quality of Stephanie Sommet work delivered by freelancers and agencies varies greatly so no real comparison can be drawn and as a company considering working with a consultant or a consultancy it is your duty to seek assurances regarding the reliability, credibility and functionality of those who you hire to do your SEO. This can definitely be an advantage but only as frequently freelancers can provide a better quality of results and service by having more private experience on your project.
Some bigger SEO agencies have developed bespoke tools to manage their clients’ campaigns and create reports. Technology is definitely an important part of SEO however for the most part the very best SEO tools are accessible to everybody at a cost. Most agency tools are intended to create reports and streamline parts of the search engine optimization process. They can definitely help but be aware that there is no secret tool or piece of technology which will deliver you higher search rankings- just good solid search engine optimization work is going to do that and it always involves the human touch.